Social video chat firm 6Rounds has rebranded itself as Rounds and is launching a new interactive app on Facebook, making its chat functionality available to all 500 million of the social network’s users. The platform will allow Facebook users to video chat while also engaging in social activities like playing games, watching videos and sharing photos.
Rounds launched its video chat service last summer to enable deeper levels of interaction than is available through existing applications like Skype and Google (s GOOG) Talk. Unlike those applications, Rounds is completely browser-based and doesn’t require an additional program or plugin to download and install. Furthermore, while Skype and Google Talk stop at face-to-face video chat, Rounds adds a whole extra layer of social capabilities that users can take advantage of.
Rounds users can already watch YouTube videos together, jointly view Flickr photo albums, collaborate on virtual whiteboards and play multi-user games. With the Facebook app, they can now jointly browse friends’ profiles and photos on the social network, as well as take snapshots together, which they can share with friends.
The launch of Rounds’ new Facebook interactive chat app comes as the social network is stepping up its overall use of video. Facebook reached 2 billion video views per month in May and has rapidly become a top-five video destination, according to comScore (s SCOR). The social network also recently launched a live video channel to communicate with its users.
Israel-based Rounds was founded in 2008 and has raised $2 million in venture capital from Rhodium and Startup Factory.
Related content on GigaOM Pro: Report: The Consumer Video Chat Market, 2010-2015 (subscription required)