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We knew Rupert Murdoch was enamored with tablets like iPad. Turns out, News Corp (NSDQ: NWS). is such a big fan, it’s planning to launch a new national U.S. news title via iPad and mobile phone apps.
The offering would be paid for via subscription, produced both by a dedicated reporting team and with content from News Corp.’s New York Post and Dow Jones, and would be headed by New York Post executive editor Jesse Angelo, LA Times’ report says. We understand the report, which says News Corp could invest $30 million to $40 million in the venture, is accurate.
Content would be “short, snappy”, like those from the Post, but also “lengthy journalistic articles”, the report says.
Much of this, of course, spins on from last month’s FT report that News Corp is looking at building a dedicated tablets business unit, which had already said the company wanted to create a new paid title with original content, some written by the two stablemate publications.
Rupert Murdoch is excited by the apparent prospect that tablet users might buy in to packaged news products in the same way they do newspapers, even beginning to speculate about an actual switch from print to tablets at some point in the timeline.
Two weeks back, he repeated his belief the iPad is