Miso Updates Social TV App, Nabs Bridezillas Partnership

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Bazaar Labs just released a new version of its Miso TV check-in app that allows users to interact with friends and engage even more with the programming they watch. The app maker has also announced a new partnership with WE TV to drive interest in original TV series Bridezillas.

The newest version of the Miso app now allows users to comment on and “like” check-ins from anyone else using the app, and it will send notifications via email to let them know when their check-ins have been commented on. The new app also lets users designate “favorite” shows which they can “quick check-in” to. In addition to its integration with Facebook and Twitter as a way to find friends, Miso now lets users choose friends from their address book to invite to use the app.

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Miso announced a partnership with WE TV this morning which will grant virtual rewards to users who check in to the Bridezillas page. In addition to unlocking new badges, like “Cake Smasher” or “Veil Thrasher,” repeat users will also get access to exclusive video clips and photos that become available for viewing in-app.

Offering video clips and other exclusive content is one way for Miso to step beyond the games-based badge rewards that are offered by other social viewing apps like Tunerfish and Philo. Granting multimedia rewards will help drive engagement from its users, by keeping them exploring new content longer in-app.

Related content on GigaOM Pro: Report: The In-App Advertising Landscape (subscription required)

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