Blog Post

TheAppleBlog: A New Unified Experience

Nearly nine months ago, GigaOM began a network-wide redesign of all our sites. TheAppleBlog’s overhaul was launched in late March of this year.

More recently, we released the GigaOM iPhone App, which aggregates all the major content from our network, and what we found was that users are spending huge amounts of time reading content…much, more time than on our separate websites. Om touches on this more:

Little did we know how that app would change everything. It brought home a series of lessons about how people view and interact with our content. One of the biggest lessons of the iPhone app was the extremely high amount of time users spent per session, thanks to us unifying the content from all our sister sites into a single stream. It made us realize one basic fact: the readers appreciated the diversity, depth and deftness of our content, regardless of which network blog it came from. On an average, those who use our iPhone app spend over 15 minutes per session, with a couple of sessions daily. And that is with all the notifications turned off.

So, this evening we’re launching another redesign of all the network sites to bring them under one unified “GigaOM” experience. From a pure design perspective, it’s not a major visual change, but the navigation across all of the sites is a pretty significant change. This change will surface content from the entire network much more efficiently, and ideally, introduce you to new content that you otherwise may have missed.

TheAppleBlog’s content will not change. We’ll continue to bring you the same news, walkthroughs and real-life application that you enjoy. The places where you consume our content won’t change either. As a reminder, here are all the ways, in addition to the site, that you can find us:

We hope you dig the new changes! Let us know what you think below in the comments.

16 Responses to “TheAppleBlog: A New Unified Experience”

  1. Garry Butler

    Your personalities are being taken out of the site design. A lot of your good original content, is being paired down, and seems to be more lead articles for paid for content on TechUniversity or GIGOM paid site. I do not like the fact that your branding is taking second seat to GIGOM, and your uniqueness is being taken away. The amount of content is going down, as is seems that you are being redirected to do research and create paid content. At first I thought the GIGAOM network would be great for cross sourcing articles and content for the various blogs. I Never truly liked GIGAOM.COM I did like a few of Om’s articles. But never cared for his site. Now it seems that you are nothing but the “Apple” page on the GIGAOM mega-site, and have lost all of your site’s individual charm. I don’t fault you for wanting to make money from the site. I just wish you could had just been able to keep your own branding.

    I’ll keep reading, I just won’t enjoy the site as much. The same holds true for I agree the site has lost it Apple like appeal.

  2. I have no idea who GIGAOM is and I don’t really care. I visit the Appleblog and that’s it – I don’t care about his sister, brother or parent. I prefer the previous look.

  3. I thought it couldn’t get worse than the previous one. I was wrong. Sorry, but you could have just reverted to the original design. It looked good and was very original and Apple-like. This one leaves lots of wasted space (Honestly! Object spacing overkill!), makes the TAB logo smaller than the average ad banner and overall just doesn’t look like the TAB we know and love.
    Apple’s design is about minimalism and compactness, and, while you certainly shouldn’t be copying Apple, you also shouldn’t go the exactly opposite direction. The new TAB look is not a bad design, but it doesn’t suit TAB at all and is insanely hard to use on small displays, like the iPad’s, the 13″ MacBook’s or my 12″ PowerBook’s. And don’t even get me started on how it looks like on an iPhone! You should at least install WPTouch or something.

    On the plus side, the featured content brick now has better overview. Still, the simple featured-content-space-wasting-brick-less classic design IMO is king.

  4. Dave Franklin

    Awful redesign. Very obviously the work of your corporate overlords, the end user was probably not even a consideration. Look at that TINY Apple blog banner! LOL. This site used to have a really nice character, visually speaking.