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Mobile TV: Bigger Is Better

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Bigger is better for mobile TV: That’s the gist of some new numbers released by MobiTV today. The mobile TV service operator has been taking a good look at usage patterns during the World Cup, and it found that users with bigger screens stay tuned much longer than those with a smaller handset. It also found some significant differences between various mobile platforms, with Android (s goog) users watching far more¬†soccer than iPhone (s aapl) users.

MobiTV is reporting that users with 5-inch mobile screens viewed 118.2 minutes of World Cup action on average. Users with a 4-inch mobile screen tuned in for 102.2 minutes on average, and users with 3- and 2-inch screens clocked much less viewing time (67.4 minutes and 61.1 minutes, respectively).

The company also observed that iPhone users watched 77.8 minutes of soccer during the World Cup on average. That’s still slightly more than BlackBerry (s RIMM) (65.4 minutes) and Windows Mobile (s MSFT) users (62.7 minutes), but significantly less than Android users, who stayed tuned for an average of 125.7 minutes.

Those findings come hot on the heels of a study claiming that iPhone users have more sex than Android users. Well, at least we now know what Android users do while they don’t have sex…

Related content on GigaOm Pro: Rogue Devices: The Consumer Influence on Enterprise Mobility (subscription required)

One Response to “Mobile TV: Bigger Is Better”

  1. And just who does this surprise???

    And before anyone wastes money researching more “No duh” topics, I’ll save them some dough by giving the answers.

    “Do women with bigger breasts get more attention from men?” Yes.

    “Do women prefer men who are taller than them?” Yes.

    “Do short men wish they were taller?” Yes.

    “Do people like winning the lottery?” Yes.

    “Do people wish they could be young and healthy forever?” Yes.

    There. Millions of research dollars saved. When can I expect my Nobel Prize?