Infographic: The Retail Phenomenon Called Apple


Updated. Earlier this month Apple opened doors to its newest and largest store in London’s Covent Garden. We thought it was time to give the 10-year-old retail phenomenon a new look. Apple’s retail store sales for their most recent quarter were $2.58 billion. Each store brings in an average of $35.9 million in sales, which continue to rise as visitors continue to stream in. [digg=]

Update: The Missouri Apple Stores have been added. We apologize for the omission.

Infographic developed for GigaOM by Column Five Media

Related content from GigaOM Pro (sub req’d):

Apple’s Path to the Living Room



i believe the covent garden store, which you correctly mention as the most recent, brings the total in the uk up to 28.

Linda Sherman

I think that the Apple stores are part of the reason for Apple’s success. Their customer service in the store, on the phone and on chat is the best I have seen.
At my favorite Apple store in Los Angeles – the Genius Bar is amazing.


Brian Hall – but how many are buying vs just browsing/surfing the web?


New York state is the wrong color. With 15 stores, it should be 3rd tier dark blue (11-15), but is colored in 2nd tier medium blue (6-10). It should be darker than Pennsylvania (7) and the same color as New Jersey (11).


Hmm. I remember the London’s Covent Garden store is Apple’s 300th store. However, the infographic mentions 296 worldwide stores. Am I missing something?

Curmudgeon Geographer

The problems with maps . . .

While interesting, the maps by its nature of simple accumulation of numbers of stores, could present the info better. Stores per capita would be a more impressive statistic to see.

Showing it by state borders is also kind of meaningless. Showing it by metro accumulation, per capita, would be meaningful.

Just sayin’, otherwise it’s just cute.


Italy has al least 2 big island and France another one in Mediterranean Sea, absent in your graph. “England” is good for World Cup but the country is Great Britain or UK.


Um, where’s Alaska on the US map? I know it does not have any Apple stores, but its zero-ness should still be shamefully displayed.

Coach Calipari

Everyone is a Kentucky hater these days. What about Lexington’s new store?


No kidding. We just got a shiny new Apple Store here in Lexington. Don’t let Loserville hog the Apple glory.


And can you believe they started this project when that “other” computer maker began turning the lights out at all their stores. People called Apple crazy, said it would be a huge failure and they’d end up closing the doors after 18 months.

10 years on, Apple’s Retail Stores are one of the most successful and profitable retail chains in the world.

Liz Gannes

To the people and lovers of Missouri: we apologize for omitting your Apple Stores. They have now been added to the infographic. Thanks for letting us know.


Good work. When you added the MO stores you forgot to update the color. New York is the wrong color, too.


Good work, but when you added the MO stores you forgot to update the color. (New York is the wrong color, too.)

Cold Water

I can name at least four Apple stores in Minnesota: Southdale, Rosedale, Mall of America, and a “freestanding” store in Minneapolis (Uptown).


No store in South America, Africa (at least South Africa, who hosted a soccer World Cup, could have 1), Russia, India, United Arab Emirates or even in the middle east. I’m from Ivory Coast (West Africa) and you should see the number of iPods, iPads and iPhones used there. Apple shouldn’t overlook the rest of the world. Why do they stick to the same countries over and over again. They could even open “mini” retail stores and target high-end people in some countries. It would work.


Apple has authorized ‘reseller’ agents at least in India – I saw at least 1 in every mall in Delhi, Bangalore.


There’s Apple Stores in Mexico but I think they are premium resellers, still it’s basically the same store you find on any mall in the U.S.A.


Yeah there are 4 at least in Missouri. Two in Kansas City and two in St Louis. It’s already been commented but if there’s an easy omission like that then whats the rest of the data look like?


Great infographic! Love these and most stuff from gigaom…

The % Mac market share gained is the classic gauge in the age-old war with Microsoft but it’s becoming less relevant.

Apple’s revenue from iPhone/iPod/iPad is more than double that of Mac desktop/portable! Unit sales are far more lopsided yet… #screwPCs

wh1 blog

Actually, Apple’s site says there are two in St. Louis, to make a total of 3 stores in MO…

Again, not a huge deal, but, odd it’d get missed like that…


I just wish they would recruit less arrogant people who had a clue about computing. They have big problems with people who have not believed all the mis information that was contained in that famous series of Mac ads. If I wanted to buy Apple products the one place I would never buy them from is an Apple store.


interesting derivative of this dataset > 47 stores in CA (36 million population) vs. 70 on the eastern seaboard for 115 million population.

Bruce Wagar

Um, what about the two stores in Missouri. Both Kansas City and St. Louis have one.

James Goddard

Your map is wrong. Both Kansas City and St Louis, Missouri have a store so Missouri, which you show as having 0 stores has at least 2.

J Webb

this infographic needs work. mo looks like there are 0 stores but I think there are at least 3. so you lose me on the rest of the data when I spot an obvious error.

Phillip P

5 in PA? If only any were within 2 hours of me. How about it Apple, where’s my State College Apple Store?

Brian S Hall

To be fair, nothing’s within 2 hours of State College. Ha!
But if I may, and only cause I think this infographic isn’t fully conveying the true power of the Apple stores. A month ago I was visiting the heartland. Went into an Apple store, middle of the day, weekday, and realized the place was packed! (No, no launches that day). I took a pic with my trusty iPhone, naturally.

They are selling high-margin devices in the middle of a great recession and rolling in money.

Comments are closed.