Blog Post

For Earth2Tech, A Fresh Coat of Paint

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As our founder Om Malik said in a post tonight, “Mobile changes everything. And it’s changed us, too.” After we launched GigaOM’s iPhone app three months ago we realized a unified experience of all our various properties — from our blogs and subscription service to our events and Twitter feed — is something readers have truly been craving.

We learned from our iPhone app that readers love the diversity, depth and deftness of our content regardless of which network blog it came from. This type of data has prompted us to rethink the branding and overall design of the network, which includes seven (soon to be eight) blogs, a subscription research service, distributed Twitter content, and five totally awesome events. As a result we’ve made some slight navigation changes, part of the overall design project we first began in November 2009.

Through our new navigation we’ll expose you to other sites and writers on the network, as well as highlight content that affects multiple industries and, along with that, multiple sites in the network. For example, we’d more frequently feature content like how data centers used for cloud computing drive up the need for more power, including clean power (Google, that means you). Unifying our content will also speed up page loads across the network.

But for Earth2Tech readers, we want to assure you the content and coverage of greentech issues will not change. We’ll still be bringing you in-depth analysis, scoops, profiles and the latest breaking news about green entrepreneurs and investors in the same way we’ve been doing it over the past three years. The heart of Earth2Tech will remain the same. We’re just getting a fresh coat of paint and joining hands when appropriate with our fellow tech writers.

You can still access our content in the same places it’s always lived.

Twitter feed here and (my personal twitter feed here).

Our RSS feed here.

Our subscription service here.

Our Facebook page here.

We’d love to hear your opinion about these design tweaks and ideas for future changes.

Image courtesy of BRD62.