DirecTV Partners With Google TV Ads

Google TV Ads

This is one of the big partnerships Google (NSDQ: GOOG) TV Ads has been waiting for…. DirecTV (NYSE: DTV) is handing over some of its national satellite ad inventory across Bloomberg TV, Chiller, Current TV, Fit TV, Fox Business, Fuel, G4, Ovation, Sleuth and TV Guide to the Google TV Ads platform across all dayparts, including primetime. With the elusive deal with DirecTV done, plus the existing deal Google TV Ads has with the other major satellite TV provider, Dish Network (NSDQ: DISH), the search giant will be able to reach as many as 30 million households through their set-top boxes, says Google’s director of emerging platforms, Mike Steib in a blog post.

Specifically, DirecTV, the number one satellite TV provider, reaches 18.7 million homes. The deal is still fairly limited, covering only 11 channels on DirecTV’s system, though it does extend the two-year-old ad alliance Google TV Ads has had with Bloomberg TV. But it is an important step and a major endorsement for Google TV Ads, which has been fighting an uphill battle to get networks’ ad inventory. Release

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