Blog Post

Vid-Biz: Comcast-Blockbuster, Electus-5×5, Netflix-Android

Comcast Teams With Blockbuster On; Comcast has struck a marketing partnership with Blockbuster to offer its subscribers discounts on, a Netflix-style service that offers a selection of some 100,000 movies and TV shows. (Multichannel News)

Electus, 5X5 Media Ink Exclusive Deal; under the agreement, Electus will have exclusive distribution rights to all non-scripted content and programming produced by 5×5 Media. (The Hollywood Reporter)

Netflix Confirms Android App Coming; a Netflix employee has confirmed that the company is hiring Android developers through Reddit. (Electronista)

If You Build a Web Series Around It, Will They Come?; brands as varied as Ikea, Procter & Gamble, Toyota, Kraft Philadelphia Cream Cheese and even Poise incontinence pads all trying their hands at branded storytelling online. (Ad Age)

ESPN Adds VOD Rights To Old Premier League Matches; the cable network has renewed a multi-year license from England’s Premier League to soccer matches from the league’s vaults, including a new right to show them via video on-demand services. (paidContent:UK)

Is Demand Media’s “Factory” Approach the Future of Online Video – or Not?; the $125 million IPO filing by Demand Media, the foremost content “factory” or “farm,” raises the question of whether its low-cost, high-volume content creation model is the future for independent online video. (VideoNuze)