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AT&T (s T) is rolling out a cool new feature for Cubs fans who subscribe to its U-verse pay TV service in Chicago. By teaming up with local affiliate WGN-TV, AT&T will soon enable subscribers to choose whichever camera angle they want to view while watching Cubs home games.
The new TV app is based on AT&T’s Multiview technology, which lets viewers watch up to four different channels at once via a unique picture-in-picture viewing screen. When applied to Cubs games played at Wrigley field, each “channel” is a different camera angle, allowing the subscriber to choose between six different views of the game. Users can also select and record any of the different camera angles from within the app. In addition to the typical “behind the pitcher” view, alternate camera angles include video shot from above home plate, first base, third base and center field.
The Chicago Cubs Multiview application, which Chicago-based U-verse susbcribers can access on channel 780, is one example of what AT&T can do with its all-IP network. The telco first rolled out its Multiview technology last fall, taking advantage of its ability to stream in multiple video feeds at once. However, this implementation has been a long time coming; Stacey Higginbotham over at GigaOM says she saw AT&T demo the capability four or five years ago.
Even so, sports, and baseball in particular, seem perfectly suited for this type of application. You can probably expect AT&T to try to implement the technology in other baseball markets where it can get access to different camera feeds from the local broadcaster.
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