Next New Networks’ newest film-focused web series isn’t anywhere to be found on nextnewnetworks.com — or YouTube (s GOOG), or any of the site’s many other distribution partners. Instead, MSN Film Fan, hosted by Maribel Arber, runs exclusively on MSN.com. (s MSFT)
Sponsored by Samsung (to a pretty heavy extent), FilmFan is a weekly overview of the latest theatrical and DVD releases — somewhat like the pre-existing Indy Mogul series Beyond the Trailer, except much simpler (and green-screened) in its execution.
Next New was approached by MSN to develop the series for the MSN Movies section, which VP of Programming Kathleen Grace said has about 200 million users. “They have a great audience that’s hungry for content,” Grace said via phone.
Film Fan is devoid of NNN branding, though the reason for this, Grace said, was simply a time issue, as during the show’s early development the company was focused on integrating the sponsor into the content. “We’re welcomed and encouraged to [add our own branding] — we just haven’t done it yet,” she said.
While there’s currently no trace of Film Fan on IndyMogul.com, the team may do cross-promotional content with Arber down the line. And Grace said that syndicating other Indy Mogul series to MSN was “possibly something [MSN] would consider” — and the MSN audience represents a “very different” demographic in comparison to Indy Mogul.
Behind the scenes, Film Fan represents the success of another NNN program — the Next New Creators program, that is. While the program enables the company to bring in and distribute new shows and creators, thus cutting down on in-house production, it also has created a talent pool from which NNN can draw for sponsored shows like this one.
In this case, according to Grace, it’s invited Working Class Foodies creator Rebecca Lando to handle the writing, shooting, editing and producing for Film Fan — and thus get some additional income to supplement her Foodies work. This is the first example of a Next New Creator getting a chance at additional work, though Grace said that as NNN expands — especially within the L.A. web video community — more opportunities may occur.
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