Ex-AdAge Editor Bloom Exits Breaking Media

Breaking Media

Just over half-a-year since they left Advertising Age, Jonah Bloom and Matt Creamer have left their posts at B2B blog network Breaking Media, ClickZ reported. In December, Bloom resigned as AdAge’s executive editor to become CEO and editor-in-chief of BM, while Matt Creamer quit as senior editor to join him as executive editor of the blog network. John Lerner is now serving as CEO, according to BM’s contact page.

In January, Lerner, a former EVP of e-media at F+W Media and VP of digital strategy at Nielsen Business Media, formed his own consultancy, JCL Advisors. The consultancy is focused on e-commerce start-ups.

BM has four sites: Above the Law, Dealbreaker, Fashionista, and the accountant-aimed blog Going Concern. Bloom and Creamer added a fifth one, an eco-friendly focused travel site called AltTransport.

Neither Bloom nor Lerner were available for comment. Bloom was not available for comment. Creamer told ClickZ that neither of them left for another position elsewhere and that he’s currently freelancing and has set up a blog, Socialbriety.com.

Updated: The company is putting out about the executive changes: “Jonah Bloom and Matt Creamer have left Breaking Media by mutual agreement to pursue other opportunities in online media and custom publishing. John Lerner, already an investor in the company with an extensive 20-year background in business-to-business publishing, subsequently joined Breaking Media as CEO, to lead the company

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