DailyCandy, the Comcast-owned fashion and entertainment e-newsletter operator, has unveiled its first app effort, a “location-triggered” message-pop-up called DailyCandy Stylish Alerts. While a lot of media companies have started their entry into mobile apps with Apple (NSDQ: AAPL), DailyCandy’s app is only available on Google (NSDQ: GOOG) Android phones.
The decision to go with Android wasn’t necessarily a matter of preference for DailyCandy. Its partner in the app, Xtify, had its technology available first on Android-powered phones. “We plan to extend the reach of our DailyCandy Stylish Alerts system to additional apps and providers in the near future,” said a DailyCandy rep.
The introduction of its mobile app is part of a larger effort to broaden DailyCandy’s business in a variety of ways, said Beth Ellard, SVP/general manager of DailyCandy, in a statement. Over the past year, the company introduced its own sample sale offering, Swirl and began extending its distributed content beyond its site and e-newsletter across social nets.