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What The New York Times’ Meter Page Could Look Like

The New York Times, which is set to put up an online paywall early next year, is now surveying readers to determine how they would react when a screen popped up asking them to pay up after they had exceeded their “quota of free articles” for the month.

A reader sent us a survey he received, which included two screenshots of the so-called meter page. Both include $10 per month as the cost of an online subscription and $25 per month as the price of an “all access” subscription which would also include unlimited access to the paper’s content via smartphone app, iPad app and e-reader. One of the two also includes $2 as an option for a 24-hour pass to the website.

Here’s what the two options look like (click on each to see a larger image):



Peter Kafka at AllThingsD first reported on some of the surveying earlier this week, noting that the New York Times was querying print subscribers to determine how much they might pay for digital access in addition to home delivery.

The survey our reader sent us, however, doesn’t include questions about bundling home delivery with digital access. Instead, it asks how much readers would pay for digital access by itself — via the paper’s website, smartphone app, iPad app, or an e-reader, as well as various combinations of all three.

Options range from $5 a month for unlimited access to only the website to $40 a month for unlimited access to the website, the smartphone app, iPad app and e-reader access.

We’ve embedded the full survey below:

NYT Reader Survey

When we asked a New York Times Co. (NYSE: NYT) spokeswoman about the surveying last week, she wouldn’t offer any details, only saying, “We are conducting research with a variety of key target audiences as part of the pay model launch, which will happen in early 2011.”

One Response to “What The New York Times’ Meter Page Could Look Like”

  1. Rory Moulton

    I’d pay $10 a month for a NYT web subscription. Don’t think I’d pay much more however. I expect that means they’ll remove the annoying pop-up, drop-down and interstitial ads for paying readers.

    It’s about the only newspaper website I’d pay to access.