By Mark Sweney: ITV (LSE: ITV) is looking to launch an online micropayment system and has admitted that it hopes to charge for some of the content it provides on Project Canvas, the controversial BBC-backed venture to bring video-on-demand to Freeview and Freesat.
Adam Crozier, ITV’s chief executive, said today that the broadcaster was “not punching [its] weight online“; it was only doing as well as Channel 4 despite being a much bigger player in TV revenues.
“ITV failed to equip itself to compete … ITV.com lags behind competitors in audience, functionality and revenue terms,” he said
“We need to invest online
This article originally appeared in Â© Guardian News & Media Ltd..