Under New CEO, ITV Still Dreaming Of Micropayments

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Credit: ITV

By Mark Sweney: ITV (LSE: ITV) is looking to launch an online micropayment system and has admitted that it hopes to charge for some of the content it provides on Project Canvas, the controversial BBC-backed venture to bring video-on-demand to Freeview and Freesat.

Adam Crozier, ITV’s chief executive, said today that the broadcaster was “not punching [its] weight online“; it was only doing as well as Channel 4 despite being a much bigger player in TV revenues.

“ITV failed to equip itself to compete … ITV.com lags behind competitors in audience, functionality and revenue terms,” he said

“We need to invest online

This article originally appeared in © Guardian News & Media Ltd..

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