NYTCo Begins Marketing Mobile Content Platform To Other Pubs

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Credit: Engadget

The New York Times Company (NYSE: NYT) has formed a new venture called Press Engine, which will serve as a mobile content delivery platform for other publishers. At least at the outset, Press Engine will start by serving content to Apple’s iPhone and iPad devices in Q4. Among the first affiliates to sign up for the NYTCo’s service are The Telegraph Media Group and Dallas-based newspaper publisher A.H. Belo.

In addition to the A.H Belo papers, which include The Dallas Morning News, The Providence Journal and The Press-Enterprise, several NYTCo-owned dailies, namely the International Herald Tribune, The Gainesville Sun and The Lakeland Ledger, will also participate in the product launch.

The company has certainly been successful with its current iPhone and iPad apps. As CEO Janet Robinson told investors during last week’s earnings call, the NYT has had 4.5 million downloads for its iPhone app over past two years. In June alone, Robinson said the company had approximately 106 million pageviews from its mobile sites and apps.

A full paid app is also coming to iPad in addition to the free, ad-supported Editor

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moro123

“NYTCo Begins Marketing Mobile Content Platform To Other Pubs”: Is this platform like a rollable table to put your beer on, so you can carry your beer around, all the way from pub to pub in New york City? It sounds great, although I didn’t think you were allowed to drink alcohol on the streets in NYC. Or are we talking soft drinks and other non alcohol content here?

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