Content delivery network Limelight Networks has bought Delve Networks, a company that runs cloud-based video publishing and analytics services. Limelight (NSDQ: LLNW) offered a mix of common stock and cash to buy the Seattle-based Delve, but the specific terms were not disclosed.
Update: Citing unidentified sources, Streaming Media’s Dan Rayburn pegs the deal at around $10 million, most of it in cash.
The purchase comes little more than half a year after Limelight paid $110 million for interactive ad shop EyeWonder, one of the major rich media players in the online space. By adding the four-year-old Delve to its list of offerings, Limelight chairman and CEO Jeff Lunsford says the company can now provide customers with an at-scale value-added solution for publishing online video along with a greater ability to target ads towards those viewers.
The purchase should also help Limelight in its rivalry with the other major content delivery networks, Akamai (NSDQ: AKAM) and Level 3 Communications. Release