The web work revolution is changing the way people are employed and how employees think about employers: An increasing number of people are working as freelancers, and employees are switching jobs far more rapidly than they have in the past. How, then, do we migrate the established “rules of work” to this new scenario? How do we ensure that everyone has the same advocacy, the same protection from abusive employers that traditional employees have? And how can employers make sure that they attract and retain the best talent?
These questions were among those pondered at yesterday’s “Future of Work” GigaOM Bunker Series event. None of them have easy answers; it’s a difficult time for businesses as they struggle to adapt to this new reality. However, as companies like Elance and oDesk have shown, there are plenty of opportunities for startups that can help facilitate the shift.
In my wrap-up article about the event for GigaOM Pro, “Opportunities Abound as the ‘Rules of Work’ are Broken” (sub. req.) I provide some examples of some of the opportunities that are presented by the web work revolution, and some of the businesses that are trying to exploit those opportunities, including DoYouBuzz, a “live resume” startup, ClearGears, a startup focused on improving performance reviews, and SayHired, a company that automates phone screening.
You can read the full article here and see the video archives of the event here (GigaOM Pro sub. req.).
What opportunities can you see as the business world struggles to adapt to the web work revolution?

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