QuinStreet Follows Up Insure.com Purchase By Buying Insurance.com


Vertical marketing firm QuinStreet, which paid what was reportedly the highest price ever for a domain when it spent $16 million buying Insure.com and its related assets last fall, has followed up that deal by buying Insurance.com. No word on the price, but it’s likely that the noun is as valuable — if not more valuable — than the verb.

Insurance.com bills itself as the “largest independent online auto insurance agency in the U.S.” In its current incarnation, the site provides various tools which visitors can use to look up quotes — much like Insure.com.

Domain News Wire, which first reported the deal, says that the domain and business was purchased “a couple days ago,” and the Cleveland Plain Dealer says that the Solon, O.H.-based Insurance.com filed a notice with the state today saying that it would shut down its headquarters and lay off all of its 144 employees.

We’ve reached out to QuinStreet (NSDQ: QNST), which went public in February, for comment but haven’t heard back.

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