Google’s Expandable Mobile Ads Come With Maps, Too

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With the introduction of iAd, Apple (NSDQ: AAPL) challenged the major players in mobile advertising to come up with the most creative mobile ad units. The more they expanded to reveal pictures or video, the better. Google (NSDQ: GOOG) has announced a new ad format today that expands to reveal a map, detailing directions to the advertiser’s nearest location. To boot, it won’t cost anywhere close to $1 million to get started, according to Surojit Chatterjee, Google’s senior product manager of mobile ads.

The ads will be found on both mobile websites and within applications on higher end phone models, such as the iPhone and on Android devices. They’ll start as a banner ad, and then users will be able to tap an arrow to expand. A map of the businesses’ nearest location will appear. It also shows a click-to-call link. Another link allows you to click to get directions by opening Google Maps. Chatterjee: “It

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Garlin Smith

Great to see some press around something other than iAds, as there are a few other companies developing smart, engaging, entertaining and most importantly, effective ads in the mobile space. Crisp Wireless, for example (, has been integrating advanced functionality within mobile ads for the last year. Allowing consumers to utilize the native GPS on their smart phones or iPad to locate their nearest Starbucks or VW dealership, is just one of the many features saavy marketers are able to include in their mobile ad strategies.

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