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Internet TV More Popular Than 3-D TV

3-D TV may be the most-hyped consumer electronics trend of 2010, but it’s not actually where the money is: That’s the gist of a new report from iSuppli, which estimates that only around 4.2 million 3-D TV sets will ship worldwide this year. Internet-enabled TV sets, on the other hand, will ship at a rate of 27.7 million this year, representing 124.9 percent growth.

iSuppli doesn’t doubt that 3-D TV will eventually become more mainstream, but the limited availability of 3-D content, expensive glasses and interoperability issues are causing many people to hold out on the new trend. Oh, and I guess those warnings that you shouldn’t watch 3-D when you’re drunk, pregnant or elderly don’t really help either…

On the other hand, Internet-enabled TV sets are quickly becoming mainstream, with iSuppli estimating that global shipments will reach 148.3 million units by 2014, representing 54 percent of the total flat-panel TV market. 3-D TV shipments will reach 60.5 million units that year.

This rate of growth is also good news for the semiconductor business: Revenue from chips used for Internet-enabled TV sets will reach $2 billion by 2014, up from $222 million in2009, iSuppli estimates.

Of course, these numbers also show that strategies to enter the living room could soon shift: This year, many companies are still betting on separate boxes to bring platforms like Google TV or Boxee to consumers. However, those boxes may have a very limited shelf life if every second TV sold is going to directly connect to the Internet in a matter of years.

Photo courtesy of Flickr user bark.

Related content on GigaOm Pro: Are We Putting the 3-D Cart Before the Horse? (subscription required)

9 Responses to “Internet TV More Popular Than 3-D TV”

  1. Not surprising that Internet TV is surpassing 3D TV, at the moment. Internet TV is here now: it’s being built into many TVs and it satisfies an existing desire – to watch online content and to stay connected socially with your friends through chatting and other social applications. 3D TV, on the other hand, is still out of reach for most consumers..

    Jon Goldman

  2. With the increase in demand and penetration of internet enabled televisions, advertisers and content publishers are going to demand increased transparency around who is watching their ads and shows. This will present numerous challenges for the dominant players, Nielsen and Rentrak who currently do not have a strong presence or technology in place that allows for online video tracking. Their panel data will not be adequate given the breadth of content that will be available over the television and as a result they will soon either introduce major new initiatives for online video measurement or will make some major acquisitions.