Yahoo: Pageviews Weren’t As Low As ComScore Said

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Credit: Corbis

Yahoo (NSDQ: YHOO) acknowledges that its pageviews are dropping– but not as much as comScore (NSDQ: SCOR) has said they are. In a press release, the company says that comScore mistakenly underreported its U.S. pageviews by more than one billion and its duration metrics by more than 850 million minutes, meaning that its pageviews were down only 4.7 percent last month instead of the 7.4 percent drop comScore had reported, while its minutes were down 4.3 percent instead of 6.4 percent.

Significant differences for sure, although the trend remains the same — much to the concern of analysts. ComScore is calling the Yahoo case an “isolated, one-time error.”

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