New ABC Circ Rules Count Packaged Newspaper Subs Multiple Times

newspapers on table

The Audit Bureau of Circulations has modified its guidelines for counting sales of bundled and “hybrid” print and digital newspaper sales in the U.S. and Canada. In some ways, the changes reflect the the increasing adoption of e-paper editions on PCs and on mobile phones. But some observers feel that the numbers may skew results to make it look like a publication has multiple readers were it only has a single individual.

The new policies, which go into effect on Oct. 1, (listed here) regard a hybrid subscription in the case of a subscriber who receives at least three days of the newspaper in a print format and four days in a digital format. The newspaper only counts one copy per day.

A bundled subscription is defined as “access to the newspaper

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