Discovery Promotes Digital Media Head Campbell

Discovery Communications (NSDQ: DISCA) is giving corporate development exec Bruce Campbell some additional responsibilities as chief development officer and general counsel. At the same time, Campbell will be handing over his duties as president of Digital Media to Peter Liguori, Discovery’s COO, who will take on management of the Digital Media and Commerce division immediately. Kelly Day, who was tapped as EVP and GM of the digital division in April, will now report to Liguori.

The decision to hand off digital to Liguori was made in consideration of Campbell’s more expansive new role.

In taking the general counsel post, Campbell succeeds Joe LaSala, who is leaving the company at the end of 2010. Campbell will continue to have responsibilities for global business development for Discovery and report to President and CEO David Zaslav. He will divide his time between Discovery’s offices in Silver Spring, Md., and New York City.

Previously at NBC Universal (NYSE: GE), where he also worked in corporate development, Campbell has been with Discovery for over three years. A few months after arriving at Discovery, Campbell managed the company’s $250 million acquisition of

In addition to Campbell, former Fox exec Lee Bartlett is joining Discovery as EVP, Global Production Management, Business and Legal Affairs. Release