Online conversational marketing tracker BuzzLogic has raised an $8.8 million second round. The funding, from returning backers, comes a month after BuzzLogic CEO Rob Crumpler stepped down from the post. Crumpler had been with San Francisco company since it started years ago and left to pursue “other startup opportunities.” In addition to building up its technology and adding to its sales staff, BuzzLogic is looking to replace Crumpler.
The company has been doing some other hiring this month. Specifically, it brought in former Omnicom Group exec John Donahue to serve as chief technology officer.
Buzzlogic raised about $12 million three years ago. The two investors this time out were Adams Capital Management, which led the round, and Ackerley Partners.
In an interview with paidContent, Peter O