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It’s probably a smart cost-cutting move by DMGT’s regional arm. Johnston Press scrapped its in-house obits site and outsourced it to iAnnounce back in 2008 – and quickly found that iAnnounce classifieds were making up a tenth of its digital income by early 2009.
Archant, Newsquest and Trinity Mirror (LSE: TNI) also use the platform.
Lasting Tribute was launched in 2007.