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Vid-Biz: NBCU Ad Network, iOScars, Overture Films

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NBCU Creates Its Own Ad Network; the company has created an online ad network comprised solely of its owned-and-operated sites. (MediaWeek)

iPhone 4 Films Get Their Own Awards, the iOScars; BBH Labs just launched the iOScars, an online award that honors the best movies shot and edited with the iPhone 4. (Tubefilter)

Starz Shutters Overture; the independent movie studio owned by Starz has closed its doors after unsuccessfully trying to find a buyer, but Relativity Media will take over marketing and distribution of its final three films. (Multichannel News)

iPhone Becomes Focus Of Media Measurement Consortium; the Coalition for Innovative Media Measurement is preparing to sign up the Media Behavior Institute (MBI) to help figure it all out the iPhone’s relationship to consumers’ habits. (mocoNews)

Icahn Renews Lionsgate Bid; activist investor Carl Icahn renewed his battle for control of Lions Gate Entertainment last week, rejuvenating his tender offer for the parent of the Lionsgate studio’s stock after a 10-day truce. (Multichannel News)