HTC Says No to AMOLED: Nexus One Lives On?

Nexus One

The shortage of AMOLED displays produced by Samsung has hit smartphone makers hard. HTC, maker of many of the top Android phones, has seen phones like the Droid Incredible failing to meet demand due to the shortage. The company announced today it will be using Sony’s Super LCD (SLCD) displays going forward to meet consumer demand.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays.  The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation.  “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

The company lists two phones in particular that will be receiving the new SLCD displays later this year — the HTC Desire and the “global Nexus One.” The Nexus One was the Android phone sold by Google until recently when supplies ran out, and it was widely believed that the phone had reached the end of the road.

Today’s announcement by HTC seems to indicate that the Nexus One will continue to be produced, most likely to honor global carrier commitments for the phone. That’s good news for those wanting to get their hands on a phone running Android 2.2 — to date, the Nexus One is the only phone running that version of the Android mobile OS.

Sony’s SLCD technology is comparable to AMOLED, in that it offers good viewing angles and good power efficiency compared to conventional LCD displays.

Related research on GigaOM Pro (sub. req’d): Google’s Mobile Strategy: Understanding the Nexus One

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