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GM to Let Volt Pricing Details Out of the Bag Tomorrow

At high noon on Tuesday, General Motors (s GM) plans to detail just what it will take for consumers to land an extended-range electric Chevy Volt in their garage or driveway. We knew the automaker would be releasing some new information about the Volt at this week’s Plug-in 2010 conference in San Jose, Calif., and today the company is teasing that it will at long last pin down pricing and ordering information for the model.

While GM has kept mum on exact pricing for the Volt, the first generation of the car — which is scheduled to roll out later this year — is widely expected to retail for around $40,000, significantly higher than the starting price for hybrids like the Toyota (s TM) Prius (around $23,000).

Nissan (s NSANY), meanwhile, has priced its all-electric LEAF at $32,780 for the U.S. market, with an option to lease the car at $349 per month — a fraction of the lease payment for a Tesla Roadster, but on the high end compared to leasing offers available for cars like the conventional Civic.

These differences may not make a huge difference for the earliest plug-in buyers, but when the average price of new cars sold in the U.S. is $28,400, the sticker price could prove to be speed bumps on the road to mass market adoption.

Shad Balch, GM’s energy and environment communications specialist, has told us that the automaker is seeing plenty of demand for the first generation of the Volt from consumers who are not terribly sensitive to a price difference of a few thousand dollars. By the time the 2013 Chevy Volt model rolls out, however, the company hopes it will qualify for a $5,000 purchase incentive that will help it go from early adopters with cash and enthusiasm to spare, to a broader market.

Image courtesy of General Motors

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