Why Hunt’s Local TV News Idea Is A Non-Starter

3 Comments

Credit: The DCMS

New culture secretary Jeremy Hunt has commissioned Lazard’s UK investment banking head to assess the commercial viability of local TV stations, which he envisages being licensed in November 2011. I think we already know the answer – the idea looks like a no-go…

There’s nothing to build on

It’s not as if there’s an existing operator network just waiting, ready to be enhanced by further funds, as there was in the previous government’s idea for reigniting news on the existing Channel 3 network.

Local TV in the UK is essentially a non-existent format. The highest profile examples have proved commercial flops and the several remaining, tiny local channels tend to operate with restricted service licenses on a sporadic, unjoined basis.

In other words, how are we going to kickstart this thing? And where is it going to live? Is ITV (LSE: ITV) really any more inclined to give over its network time to more local, less well-funded news producers than it was the professional news consortia? And does that make a better or worse commercial proposition for it?

There’s no money in it

Trinity Mirror (LSE: TNI) made an odd move by taking GMG Regional Media off GMG’s hands, buying further in to a sector that’s riddled with pressures top to bottom, like the ad downturn, ads’ web migration and the disappearance of readers. But not even Trinity Mirror wanted Channel M, the UK’s highest-profile local TV channel, in with the bargain. It’s no coincidence that GMG has mothballed the channel down to four staff and repeats on loop – the chances of turning a penny in local TV are at least as unlikely as in local newspapers.

Entities like Trinity Mirror, which had contested the previous government’s idea for regional-and-national independently-funded news consortia, would be crucial if Hunt’s vision is to come about. But even its CEO Sly Bailey says: “We don

3 Comments

johnmcewen

Local TV can work – it is sad to see the same objectors – of course newspapers don’t want such a service because it erodes their revenue base – major broadcasters object for the same reasons.

Roy Greenslade’s article 29Sept in Evening Standard is of course preaching the same objection – to make matters worse he is preaching the objection to students.

Jeremy Hunt is on the right track – am looking forward to sitting down with him and showing actual
quantitive data which confirms local stations are viable commercially.

At the moment a “head in the sand ” attitude is crippling the development. Nothing has changed in the last 10 years. Same players coming out with same objections.

John

JohnHolmes

Branded Content/Advertiser Funded Programming is the future and the premise for any successful local TV Channel

Dan

I disagree…I feel that local TV stations can work with the correct cost model just like how local radio stations or working and have been for many years. I am actually producing programming for Channel M at the moment and the cost model I have proposed is one I feel will work but it takes people to be more flexible and realistic then in the good times. I think the match-up of GMG Radio and Channel M can work very well if done correctly.

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