Summer Friday news from Condé Nast: Robert Sauerberg has been promoted to president from group president, consumer marketing. Chuck Townsend remains CEO but the appointment marks a split in responsibilities and a switch to Condé Nast’s newest “strategic course as a consumer-centric media and entertainment company.”
The announcement was timed to a regularly scheduled meeting of Condé Nast publishers, Sauerberg told paidContent in an interview. That’s why today was chosen but the timing is also tied to a sense that Condé Nast’s business has improved. “Sometimes when you’re in a good place and things are doing well, it’s a good time to try to figure out how you can double down and improve on our strength.” Sauerberg said the strategic shift is the result of about six months of review by Townsend.
He also said it’s too soon to share how his new role and the shift to a more consumer-centric company will play out over the next few months. “We are now going to get organized to develop our content and our brands in a way that starts with the foundation of the magazine.”
That wasn’t the only change. Lou Cona moves up to CMO from EVP, Condé Nast Media Group, responsible for CNMG’s integration into a “seamless multi-media, multi-platform sales and marketing services facility.” (Seriously, that’s a direct quote from the release.) COO John Bellando adds CFO to his titles, overseeing finances for Condé Nast, Fairchild Fashion Group and Parade. The full release is below as is my recent video interview with Sauerberg. More from today’s interview to come.
Condé Nast is charting a new strategic course as a consumer-centric media and entertainment company in order to accelerate growth, it was announced today by Charles H. Townsend, Chief Executive Officer, of Condé Nast. The company will be realigned to better embrace and harness developing technology; broaden consumer touch points; and create contemporary value propositions for advertisers. To achieve these strategic priorities, several senior leadership changes were announced.
Mr. Townsend will remain C.E.O., with continued responsibility for the entire company, reporting to S.I. Newhouse, Jr., Chairman. He has appointed Robert A. Sauerberg as President of Condé Nast. Mr. Sauerberg, formerly Group President, Consumer Marketing, will work with Mr. Townsend in overseeing the company