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A market assessment commissioned by the BBC Trust to help it decide whether the BBC should release smartphone apps came to a view many will find surprising: that the paid apps goldrush will be extinguished by the mobile web in a few short years.
According to the report from consultancy Mediatique…
“We conclude that the availability of content for free online, which is increasingly accessible via web browsers affording re-purposed content via mobile devices, will make it harder over time for content suppliers to charge for apps that provide access to content available online for free; the advantages of apps (bespoke mobile-purposed content, findability, novelty) will therefore reduce over time.
“Only 25% of apps on Apple