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NYTCo’s Robinson: Paywall Enters Development Phase, Pricing Coming Soon

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The metered paywall is currently entering its second phase, said New York Times Co. (NYSE: NYT) CEO Janet Robinson as she began the earnings call. “We have transitioned from the requirements phase into active development mode, building the systems and infrastructure to support the commerce, customer service and production requirements of our cross-platform strategy,” she said. Pricing will be announced as the company gets closer to the launch, which is expected early next year.

Robinson went over other highlights and low-lights from the quarter, including the continued declines in classifieds. On the digital side, the will incorporate the stats blog and its own Dealbook blog will be expanded as well.

— On the app side, Robinson said there have been 4.5 million downloads for its iPhone app over past two years. She added,