Since the Supreme Court struck down limits on corporate spending on political candidates ads, media companies have been salivating over the expected deluge related to this fall’s midterm elections. Online advertising should be an even bigger factor in the this time out than it was two years ago, and AOL (NYSE: AOL) is positioning itself to capture a significant amount of that spending with an addition to its self-serve Ad Desk platform.
The AOL Ad Desk debuted in beta last April as part of its plans to revitalize the branding of Advertising.com, the company’s flagship ad network. Ad Desk was intended as a virtual on ramp for ad agencies and marketers to manage the placement of their display ad campaigns.
In an interview with paidContent, Jeff Levick, AOL Advertising