Social shopping site ThisNext has raised some additional funding to the $1.2 million round from February, and says it will begin working with blog and ad network Federated Media. The Los Angeles company has also made some additions to its board, as CEO Matt Edelman, who was named to the top post in April, continues to refine ThisNext’s strategy.
The new investment comes from Gary Winnick, chairman of Pacific Capital Group; and Bob Pittman, founding member of Pilot Group, former COO of AOL (NYSE: AOL) and AOL Time Warner (NYSE: TWX) and former CEO and founder of MTV Networks; (NYSE: VIA) as well as follow-up funding from Stan Shuman, managing director of Allen & Company, LLC; and Clearstone Venture Partners and Anthem Venture Partners. Pittman previously invested in Edelman’s last venture, PeopleJam, a social net and lifestyle style geared to health.
The company has also formed an advisory board to work with Edelman on strategy. Among the members is Tom Rogers, CEO of TiVo (NSDQ: TIVO), who also invested in PeopleJam.
As for working with FM, which has been working for the past few years on broadening its scope beyond tech, ThisNext’s family of sites will expand the blog and ad network’s Beauty and Style and Women