SB Nation Buys The Sporting Blog

Even while fan-based SB Nation is in the middle of launching 20 regional sports sites, the company has now acquired The Sporting Blog from Sporting News. Terms of the deal weren’t disclosed.

The Sporting Blog offers a lighter approach on the news than its 100-year-old parent, says Techcrunch, which first reported the news. Plus, The Sporting News is pulling back from taking an expansive approach to its coverage and felt the blog, which was started three years ago, would be a better fit within SB Nation.

For SB Nation, The Sporting Blog will help round out its flagship site,, as it continues to focus on its regional rollout.