Analyst Firm Raises iPad Sales Estimates for 2010


Research firm iSuppli raised its prediction for the number of iPads that Apple (s aapl) will ship this year from 7.1 million to 12.9 million. No matter how you feel about Apple or the iPad, there is no denying the popularity of the tablet based on sales numbers. The higher number of predicted iPads to ship in 2010 is due to increased production at Apple’s Asian suppliers, along with the high consumer demand.

“Apple has hiked its iPad manufacturing goals to suppliers across Asia. As iSuppli stated in its initial forecast, the key to continuing success will be how quickly Apple responds to issues as they arise and whether the company can align suppliers to meet demand needs. Apple’s acceleration of its component demand indicates that the company has raised its iPad production target for 2010. Our latest research indicates there is much higher production than previously expected for two key components: LCD panels and NAND flash.”

Apple has taken a conservative rollout strategy outside the U.S. to prevent a shortage of iPads available to meet the expected demand. A healthy supply of components required to make the tablet will allow the company to step up promotion to a higher level. The new iSuppli prediction is based on the belief that consumer demand for the iPad will keep up with any production levels, even with the higher than expected number of components to build them.

The research shows the iPad will own 84 percent of the tablet market this year, which is outstanding given the short life of the product. Competing tablets running the Android and webOS operating systems are not expected until the end of this year or early next year. The iSuppli forecast pegs Apple to ship 50 million iPads in 2012.

Related GigaOM Pro content (sub req’d): Handwriting Recognition: A Killer App for the iPad?


Bruce Wayne

I can still hear all those so-called tech industry experts and analysts whose full-time job is to know the IT industry make all those wrong wrong and wrong predictions about the Apple tablet computer. I have been in IT for more than 35 years and if there is one thing that I have learned in all those years it is that more than 90 percent of the people employed by this industry are incompetent at their jobs. Most entered the industry only for financial gain and it shows in the poor IT decisions made repeatedly by corporate America. I should know since my job is to fix these mistakes, unfortunately it is becoming even worse with each successive generation of dumb geeks, especially related to networking and security. Don’t even get me started on Programming Languages and platforms, I could write several novels detailing massive blunders costing billions of dollars in waste. Look no further than the CEO, CTO, or CIO and you can see why Steven Paul Jobs shines where the others are empty suits that wouldn’t know how to code their way out of a wet paper bag. Other than Steve Jobs I would say Bill Joy of SUN would be one of the other few brilliant people that was born to be in IT. Most however don’t belong. I am not surprised at all that Steve’s iPad was such a huge success.


Another way to look at it.

If they estimate Apple will sell 12.9 million iPads this year and that will constitute 84% of the tablet market this year, that’s the same thing as saying 15.36 million tablets will be sold this year.

That means non-iPad tablet sales will constitute a mere 2.46 million units for all of 2010.

That gets worse when you realize Apple is on track to sell way more than 12.9 million units this year (they sold 270,000 iPads in the last 4-5 days of the quarter, meaning iPad is now selling at around 2 million units per month AND they still can’t meet demand, while global sales expansion and the holidays are still upcoming…!)

It’s quite possible Apple could sell 15-18 million iPads this year.

Pad Advisor

I believe they could easily sell more than 50 million slates worldwide in the first year IF they could make that many. Hell they could sell 20 million in Japan alone. China and Europe are becoming addicted and are currently being injected with large doses of Apple Mania which is spreading like a fruity plague. If Apple ever align their production with their true demand they will obliterate all sales records on the planet. They are already the largest technology company in the world and still growing. Apple Nation sends the following notice to Redmond: BITE ME ! :-P

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