Surprise: World Cup Final Fails to Set Another Peak Tweeting Record

The just-concluded 2010 World Cup was “the largest period of sustained activity for an event in Twitter’s history,” according to the company. Twitter employees breathed a sigh of relief when the competition was over last weekend, having seen the service slow to a crawl or worse after many of its climactic goals, victories and bad calls. But one thing the Spain-Netherlands final didn’t create is yet another tweets-per-second record.

To be fair, the championship game featured only a single goal, somewhat uninspired play, and an embarrassing number of yellow cards. Not much to tweet home about, I guess. But that’s getting a bit nitpicky; Spain’s winning goal merited an impressive 3,051 TPS. The record still stands at 3,283 at the end of Japan-Denmark (also shortly after the end of Spain-Netherlands) — and that was in group play! It’s possible that if Japan had gone further in the World Cup that would have made a difference — after all, it’s estimated that 12-18 percent of Tweets per day come from Japan.

Twitter said that in the last 15 minutes of the finals, there were 2,000 tweets per second, with 172 countries and 27 languages represented. And that in itself actually is a record, according to a Twitter spokesperson — for sustained tweeting activity.

Related content from GigaOM Pro (sub req’d):

Twitter Needs to Get Its Act Together, and Fast

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