Apple’s Path to the Living Room Runs Through the Cloud


Based on recent patent applications and company acquisitions, it appears that Apple is looking to move its media delivery systems to a cloud-based media storage system, according to a research note by Paul Sweeting at GigaOm Pro (subscription required). This approach could be a key part of helping Apple push into the digital living room market, valued at $53 billion.

Recent comments made by CEO Steve Jobs in reaction to Google TV indicate that Apple’s approach towards innovation in the set-top market is, in his words, to “go back to square one and tear up the set-top box and redesign it from scratch.” Those remarks are in line with reports that Apple is planning to make a major update to its Apple TV product.

By acquiring streaming music service Lala — and then shutting it down, Apple gained software designed to manage cloud-based media storage. In addition, two patents filed in 2008 and 2010 indicate a system for pausing a piece of media on one device and then resuming it from the same pause point on another device, as well as a content tagging system.

If this cloud-based structure is integrated into the iTunes Store for apps and media alike, Apple will find itself with an effective media distribution platform that encompasses streamed, purchased and stored content.

Related GigaOm Pro Content: Apple’s Path to the Living Room (subscription required)


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