Reality Check: Just Six Percent Of TV Viewing Is Non-Linear

Most television viewers still just sit in front of the box and watch linear shows, according to Ofcom’s public service broadcasting annual report.

Time-shifting has grown in recent years, but this seems a bit under-used, given how 6.4 million UK households have Sky+ DVR boxes.

Nearly two thirds of people say they engage in some kind of non-linear viewing – but, actual time-shifted viewing minutes for the five main public service TV channels remains small.

This is what the connected-TV venture Project Canvas is setting out to change, offering catch-up TV direct to the living room.

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