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YouTube (s GOOG) Mobile got a significant boost from the World Cup, with users flocking to the site on their handsets on the day after important matches to review the most exciting goals, according to a report from Allot Communications.
Mobile traffic to the video site grew 32 percent on post-match mornings. This significantly contributed to a rise in mobile data consumption, which was up 16 percent during that time of the day.
Data consumption was up 24 percent while matches were going on. However, most mobile users didn’t try to watch video of complete games on their handsets, but instead used them to catch up on stats and real-time reports from the games. Web browsing was up 35 percent, but video streaming bandwidth only increased by 11 percent. And YouTube traffic actually dipped 14 percent during matches broadcast after work hours, with people busy following them on the big screen.
Here’s a snapshot of two particular matches that were broadcast during different times of the day (all times are GMT+2):
I know what you’re thinking: Weren’t all the World Cup games during morning, or at least the daytime hours? They were in the U.S., but they don’t call this the World Cup for nothing. Allot based its findings on data from mobile networks around the world, which were analyzed during 42 matches.
For more insight into mobile and PC-based online video consumption during the World Cup, please also check our article World Cup Stats: The Net’s Biggest Sporting Event.
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