NPD: iTunes Users Have A ‘Strong Interest’ In Paid Subscription Services

But how much are they willing to pay to access music from iTunes via the cloud? A survey by marketing researcher NPD Group estimates that a base subscription rate of $10 a month would attract 13- to 15 million customers out of roughly 50 million iTunes users.

The report, which is based on 3,862 completed surveys from iTunes users age 13 and up, were asked their reactions to a music service offering free and unlimited streaming of content from the consumer