Next Week At paidContent Mobile In NYC: Madison Avenue Meets Mobile


This might be the year mobile advertising hits an inflection point. With that promise being made ad nauseam for the past few years, it’s hard to believe, but the evidence is starting to mount up. Apple (NSDQ: AAPL) has purchased Quattro Wireless to enter the business and Google (NSDQ: GOOG) had to fight hard to acquire AdMob to become the largest mobile ad network.

Will iAd push mobile marketing spend to new heights, and will publishers have found their golden ticket to making more revenue? Will Apple’s and Google’s entry erode Madison

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