Snapfish by HP (s HP) has acquired the video technology platform behind the personal video-sharing site Motionbox, according to an emailed release. The buy means that Snapfish.com users will be able to use the platform to upload and share video in addition to still images, while Motionbox essentially shuts down all operations.
Motionbox.com, which currently has 2.8 million members, will continue to operate until August 10, at which point, according to a representative, current users must download their videos if they don’t want to lose them. Their Motionbox membership does not automatically transfer to Snapfish, though Snapfish is offering Motionbox premium users a free year of video service.
Motionbox raised $6 million in a Series C round of financing in January 2009, and partnered to power Snapfish competitor Shutterfly’s video sharing capabilities, as well as AOL (s AOL), Roku and Bebo.
Motionbox’s commercial product, Motionbox Pro, was launched late last year, and included clients like Gawker Media and Reuters. “Motionbox is working on an option for Pro users to migrate to another service and there will be more news soon,” a representative said via email.
In the meantime, both AOL and camcorder-wielding parents are left looking for other options.
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