The World Cup is over — and the final digital numbers are in from ESPN (NYSE: DIS) and Univision, both of which made big plays for online and mobile viewers during the tournament; ESPN, for instance, live-streamed 54 of the World Cup games on ESPN3.com, while Univision streamed all 64 matches on its UnivisionFutbol site.
The Univision and ESPN tallies are not directly comparable, since both organizations provided us with slightly different data points. Nevertheless, we have grouped them by mobile and video in order to provide some perspective.
— Video: More than 7.4 million unique viewers watched World Cup games on ESPN3.com. In total, they watched more than 15.7 million hours of game video on the site during the tournament.
Univision, meanwhile, says fans streamed more than 10 million hours of live video on its UnivisionFutbol site.
— Mobile: ESPN says its FIFA World Cup App was downloaded more than 2.5 million times. On average, one million people accessed it each day during the tournament. The company also says its Mobile TV offering had nearly one million unique users who watched more than
2 million hours 1.5 million hours of coverage in total.
Univision’s Futbol App was downloaded more than 450,000 times on Apple’s App Store. (For an example of how soccer-related mobile apps played elsewhere, Great Britain’s ITV’s FIFA World Cup App was downloaded 800,000 times during the tournament).