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3Crowd Launches CrowdDirector, Signs Break Media & Rev3

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3Crowd Technologies, a startup providing technology that helps publishers manage content delivery in the cloud, announced that it has made its CrowdDirector product generally available today. And as proof that the technology works, 3Crowd said it has signed up Break Media and Revision3 as customers, after they participated in the beta trial of the technology.

3Crowd was started by Bitgravity co-founder Barrett Lyon, and provides a management layer for delivering content across multiple CDNs and cloud services. Using CrowdDirector, publishers can set rules to ensure the quality of service of their file delivery, while also managing to lower the costs of content delivery. At the same time, CrowdDirector takes away the possibility of a “single point of failure” if a customer’s CDN provides sub-par performance, and enables publishers to have a better idea of CDN performance, solving delivery issues in real-time by balancing between CDNs and web servers when necessary.

For video providers, the ability to guarantee quality of service while lowering CDN costs is an attractive proposition, which is how the startup was able to sign up Revision3 and Break Media. The startup charges a small fee to publishers based on the number of requests that CrowdDirector manages for them.

While up until now, 3Crowd’s technology was focused primarily on managing delivery across multiple CDNs, there’s the possibility that the technology may (at some point) help them avoid CDNs altogether. On its website 3Crowd notes that the CrowdDirector technology can be used to manage a private or “virtual” CDN themselves. With CrowdDirector as the management layer, publishers can use any type of network resource, whether it be a CDN, caching server in a data center or a server in their own network, to deliver content.

3Crowd raised a $6.6 million Series A financing round from Canaan Partners and Storm Ventures in April. The company also raised an angel round late last year from Kevin Rose, Jay Adelson, Storm Ventures and Greenwich Technology Associates.

Related content on GigaOM Pro: Report: Delivering Content in the Cloud (subscription required)

4 Responses to “3Crowd Launches CrowdDirector, Signs Break Media & Rev3”

  1. Hal Bentson

    It kindof sounds like you work for a CDN, maybe one of the larger ones? Anyway, I would like to know if any CDN is refusing to accept money from a customer out of fear they can’t compete or evolve. If they are public companies wouldn’t their shareholders may have issue with that. From what I have learned, 3Crowd does do real time monitoring. I know a few folks over at break and they’re not using it as a method to mitigate two CDNs but their building their own CDN and are merging it together with an existing CDN. So far, I’m using it to load balance several EC2 machines with a couple linodes and it’s working great and very inexpensive. I don’t think they are stopping with load balancing because some of the sales guys that I talked with are discussing larger plans with some sort of botnet software. They wouldn’t tell me more but it was pretty interesting. Anyway, it’s a cheap solution to buying and globally distributing load balancers all over the planet. My company is happy so far, and excited about the future. Maybe I shouldn’t be commenting, but this is cool and hard for the non-geek to get how cool it is.

  2. Industry

    If you think for a second Akamai, Limelight and the like are going to allowed themselves to get middled by 3Crowd think again. CDNs are already at ridiculously low rates why would I need to pay the 3Crowd tax (CDNs + 3Crowd) to save more money?

    Does 3Crowd even have any controls to monitor QoS and ensure that the optimal route is chosen?

    This is a lame, tired repetitive idea that others have tried. It always fails. Hope they can pivot quickly.

  3. Hal Bentson

    Pretty interesting. I know this may be hard for Joe User to understand, but if I were in the strategy group for a large CDN, I would have to think about this as both a challenge and an opportunity. If the CDN can outperform others or is cheaper, in a region, then they would be good, up till the ‘no CDN’ part. If they are the big Gorilla, then good bye.