Stats: How ESPN’s World Cup Traffic Is Shaping Up

Soccer

With the World Cup final coming Sunday, ESPN (NYSE: DIS) provided us with an update on how much traffic its digital properties have generated from the tournament to date. In total, ESPN says that a staggering 110,000 people per minute have been using its online and mobile services to access World Cup content.

Mobile: ESPN’s 2010 FIFA World Cup App has been downloaded 2.5 million times to date. About 1.1 million devices on average have been accessing the app each day during the tournament. All in all, ESPN’s mobile properties have generated 499 million page views for ESPN World Cup content.

Online: ESPN3.com has attracted 6.9 million unique visitors to its game broadcasts so far. The Germany-Spain semifinal game earlier this week on average had about 355,000 people watching it live at any given minute — making it the most viewed live event ever on the site.

We’ll likely have some comparative figures from Univision and Yahoo (NSDQ: YHOO) once the tournament comes to a close.

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