Qualcomm Acquires Tapioca Mobile For URL-Linking Technology

Qualcomm Buys Tapioca Mobile

Qualcomm (NSDQ: QCOM) has acquired Tapioca Mobile, a three-year-old company that uses the tagline: “Don’t just shorten URLs, make them magical!” Qualcomm’s CEO Paul Jacobs announced the acquisition last week on stage at the company’s own developer conference. Terms of the deal were not disclosed.

Last week, Jacobs announced the acquisition with Twitter’s head of mobile Kevin Thau (See video here at 10:56). Jacobs’ said he hates it when he receives a video or multimedia link on his phone that doesn’t work because it originated from the PC. He said Tapioca’s product, called Magic Link, solves that problem. Jacobs: “Magic link delivers video, via SMS and MMS, across different social networks and it’s optimized for any handset — and you don

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