paidContent Mobile, July 20: Deep Dives With Gartenberg, Wurtzel, Williams

Pcmobile Portable

The mobile content industry is moving so fast it’s a full-time job just to keep track of it, as we well know here at paidContent and mocoNews . We’re going to make your job a little easier with our informative paidContent Mobile: Leveraging the Smartphone Boom on July 20 in New York City, including three highly focused presentations exploring the industry’s present and looking towards its future.

Our latest addition to this line-up is Luke Williams, an innovation and strategy consultant of frog design, to set the tone for the final conversation of the day, The Future Of Mobile Content. Williams, an adjunct professor of innovation at NYU’s Stern School of Business, is a leader in the area of disruptive thinking, and has worked with companies globally to develop new products, services, brands, and business models.

Michael Gartenberg, a partner at Altimeter Group and a leading mobile industry analyst, kicks off the day with a look at the state of mobile content. After lunch, Alan Wurtzel, president of research and media development for NBC Universal, will give a case study on their intense research at this winter’s Vancouver Olympics and how it’s already being applied to the company’s mobile strategy.

As is the case with all of our conferences, paidContent Mobile is a 360-degree event where your participation plays a key role. Check out the site for full agenda and speaker list details. Register today to guarantee your spot.

If you’re interested in sponsoring paidContent Mobile: Leveraging the Smartphone Boom, contact our ad department at advertising AT contentnext.com.

Special thanks to our paidContent Mobile exclusive presenting sponsor, Gigya and our sponsors *Bango* and OpenMarket

The hashtag for the event is #pcmobile.

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