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MTV Networks Buys Gaming Developer Social Express

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After its popular Rock Band franchise saw sales dwindle last year, MTV Networks (NYSE: VIA) has sought to find other ways of building up its gaming holdings. The Viacom company is now looking to capitalize on the social gaming trend and has acquired developer Social Express to continue to build up Nickelodeon Digital’s offerings. Terms weren’t disclosed.

San Francisco-based Social Express, which is only eight months old, will be folded into Nickelodeon Digital, MTVN said in a statement. Social Express co-founder and CEO Tony Espinoza will oversee social gaming strategy and development as VP and GM of Social Gaming for MTV Networks